Plain-language summary: Deadlight does not collect your name, email address, or any other personal information from you directly. Your game progress is saved only on your device. Ads are served by Google AdMob, which may use your device’s advertising ID for ad personalisation. You can opt out of personalised ads at any time in your device settings.
1. About This Policy
This Privacy Policy explains how ZiBa Entertainment (“we”, “us”, or “our”) handles information in connection with the game Deadlight – A Zombie Chronicle (“the Game”, “App”), a free-to-play Android game published under package name com.deadlight.zibaentertainment.
By downloading or playing the Game, you acknowledge this policy. If you do not agree with it, please do not use the Game.
2. Who We Are
The Game is developed and published by:
- Publisher & Developer: ZiBa Entertainment
- Developer: Zico Bakker
- Address: Gouda, Netherlands
- Contact: info@zibaentertainment.com
For users in the European Union, ZiBa Entertainment acts as the data controller for any personal data processed in connection with the Game.
3. What Data Is Collected
3.1 Data We Collect Directly
We do not collect any personal data directly. Specifically:
- The Game does not require you to create an account or log in.
- We do not collect your name, email address, phone number, or any other identifying information.
- Game progress and settings are stored locally on your device only, using Flutter’s local storage. This data never leaves your device and is not transmitted to us or any third party.
3.2 Data Collected by Third-Party SDKs
The Game integrates third-party services that may collect data on our behalf or for their own purposes. The table below summarises each integration.
| Service | Purpose | Data that may be collected | Privacy policy |
|---|---|---|---|
| Google AdMob | Serving banner and interstitial advertisements | Advertising ID (GAID), IP address (used to infer approximate location), device information (model, OS version), ad interaction data | Google Privacy Policy |
| Google Play Billing | Processing the optional one-time in-app purchase to remove ads (“Premium”) | Purchase transaction data is handled entirely by Google Play. ZiBa Entertainment receives only confirmation that a purchase was made; no payment details are shared with us. | Google Play Terms |
4. How Data Is Used
We use information collected through the Game for the following purposes:
- Displaying advertisements — AdMob uses device identifiers to serve ads, which may be personalised based on your interests unless you have opted out.
- Processing purchases — Google Play Billing verifies and fulfils the in-app purchase. We use the purchase confirmation solely to unlock the ad-free experience on your device.
- Improving the Game — We may receive aggregated, anonymous analytics from Google Play (e.g. crash reports, install counts) that do not identify individual users.
We do not sell, rent, or share your personal information with third parties for their own marketing purposes.
5. Advertising & Google AdMob
The Game is free to play and supported by advertising. Google AdMob serves two ad formats:
- Banner ads — displayed at the bottom of the screen during gameplay.
- Interstitial ads — full-screen ads shown between game sessions or at natural break points.
AdMob may use your device’s Google Advertising ID (GAID) and other device signals to show personalised ads. Personalised advertising can be disabled at any time:
- On Android: Settings → Privacy → Ads → Opt out of Ads Personalisation (exact path may vary by device and Android version).
- You can also reset your Advertising ID in the same menu.
Opting out of personalised ads does not remove ads from the Game; it means ads you see will not be tailored to your interests. To remove all ads permanently, purchase the Premium upgrade through the in-game store.
Google AdMob is governed by Google’s Privacy Policy and Google’s policies for AdMob partners.
6. In-App Purchase (“Premium”)
The Game offers a single, optional one-time purchase called Premium that permanently removes all ads. This purchase is processed entirely by Google Play Billing. ZiBa Entertainment:
- Never receives or stores your payment card details or billing address.
- Receives only a purchase token from Google Play confirming that the transaction was completed.
- Uses that token solely to unlock the ad-free experience on your device.
All payment data is subject to Google Payments Privacy Notice.
7. Data Retention & Storage
Local device data (game progress, settings) is retained on your device until you uninstall the Game or clear the app’s data through your device settings. This data is never transmitted to us.
Third-party data (e.g. data held by Google relating to AdMob or Play Billing) is retained in accordance with Google’s own data-retention policies, which you can review in Google’s Privacy Policy.
8. Children’s Privacy
Deadlight – A Zombie Chronicle features zombie and survival themes with mild stylised violence and is intended for players aged 16 and older. The Game is not directed at children under the age of 13.
We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided personal information through the Game, please contact us at info@zibaentertainment.com so we can take appropriate action.
In compliance with the Children’s Online Privacy Protection Act (COPPA), we do not target the Game at children under 13, and Google AdMob is configured to serve non-personalised ads in contexts where child-directed treatment applies.
9. Your Rights Under GDPR (EU / EEA Users)
If you are located in the European Union or European Economic Area, the General Data Protection Regulation (GDPR) grants you certain rights. Because ZiBa Entertainment does not directly collect or store personal data about you, most of these rights relate to data held by our third-party partners (primarily Google). We are committed to helping you exercise your rights where possible.
| Right | What it means | How to exercise it |
|---|---|---|
| Right of access | Know what personal data is held about you | Contact us at info@zibaentertainment.com or manage your Google account data at myaccount.google.com |
| Right to erasure | Request deletion of your data (“right to be forgotten”) | Uninstall the Game to remove all local data. For Google data, visit Google’s data controls |
| Right to object | Object to personalised advertising | Opt out of ad personalisation in your Android device settings (see Section 5) |
| Right to data portability | Receive your data in a portable format | Local game data can be found in the app’s storage directory on your device |
| Right to lodge a complaint | Complain to a supervisory authority | Contact the Dutch Data Protection Authority (Autoriteit Persoonsgegevens): autoriteitpersoonsgegevens.nl |
To exercise any right directly with us, email info@zibaentertainment.com. We will respond within 30 days.
Legal basis for processing (GDPR Article 6): To the limited extent that ZiBa Entertainment participates in processing personal data (e.g. receiving an anonymised purchase confirmation), we rely on contractual necessity (Art. 6(1)(b)) to fulfil the Premium purchase, and on our legitimate interests (Art. 6(1)(f)) in operating a free ad-supported game. For personalised advertising by AdMob, Google relies on your consent as expressed through your device’s advertising preferences.
10. International Data Transfers
The Game is developed in the Netherlands (EU). Google AdMob and Google Play Billing may process data outside the European Economic Area, including in the United States. Google relies on Standard Contractual Clauses (SCCs) approved by the European Commission and the EU–U.S. Data Privacy Framework to ensure adequate protection for such transfers. For details, see Google’s GDPR services page.
11. Security
Because we do not collect or transmit personal data from users of the Game, the main data security consideration is your device’s own security. We recommend keeping your Android device up to date with security patches. Local game data is stored in the app’s sandboxed storage, which is accessible only to the Game itself under normal conditions.
12. App Permissions
The Game requests only the permissions necessary for its operation. AdMob may request access to the advertising ID (through Google Play Services) to personalise ads. No other sensitive permissions (camera, contacts, location, microphone) are requested by the Game itself.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in the Game, applicable law, or our practices. When we make material changes, we will update the “Last updated” date at the top of this page. The most current version will always be available at the URL where you found this document, and may also be linked from the Game’s Google Play Store listing.
We encourage you to review this policy periodically. Continued use of the Game after changes are posted constitutes your acceptance of the revised policy.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how your data is handled, please reach out:
- Email: info@zibaentertainment.com
- Publisher: ZiBa Entertainment — Zico Bakker
- Location: Gouda, Netherlands
- App: Deadlight – A Zombie Chronicle (
com.deadlight.zibaentertainment)
We aim to respond to all privacy-related inquiries within 30 days.