Short version: PlateSimple stores everything you log — food entries, goals, macros, settings — only on your device. We never see it, we never upload it, and we have no server-side database of your data. When you search for food or scan a barcode, your query goes to the Open Food Facts public database. Free users see ads via Google AdMob. Premium subscribers get an ad-free experience. That’s the whole picture.
1. About This Policy
This Privacy Policy explains how ZiBa Entertainment (“we”, “us”, or “our”) handles information in connection with PlateSimple (“the App”), a calorie and macro tracking app available on Google Play and the Apple App Store.
By downloading or using PlateSimple, you agree to this policy. If you do not agree, please do not use the App.
2. Who We Are
PlateSimple is developed and published by:
- Publisher & Developer: ZiBa Entertainment (sole developer: Zico Bakker)
- Location: Gouda, Netherlands
- Website: zibaentertainment.com
- Privacy contact: info@zibaentertainment.com
For users in the European Union, ZiBa Entertainment acts as the data controller for any personal data processed in connection with the App.
3. What Data Is Handled & Where It Lives
3.1 Data You Log — Stored Only on Your Device
Everything you enter into PlateSimple is saved locally on your device only, using Android’s SharedPreferences and equivalent local storage on iOS. This includes:
- Food logs, portions, and meal entries
- Calorie and macro goals
- Daily history and weekly insights
- App settings and reminder preferences
ZiBa Entertainment has no server, no database, and no access to any of this data. It exists only on your device and is removed when you uninstall the App or clear its data in your device settings.
3.2 Food Search & Barcode Scanning — Open Food Facts
When you search for food by name or scan a barcode, PlateSimple sends your search query or the barcode number to the Open Food Facts public API (openfoodfacts.org) to retrieve nutritional information. This requires an internet connection.
- The search query or barcode value is transmitted to Open Food Facts’ servers.
- ZiBa Entertainment does not log, store, or have access to these queries.
- Open Food Facts is an independent open-data project. Their privacy practices are described at world.openfoodfacts.org/privacy.
3.3 Data Collected by Third-Party Services
PlateSimple integrates the following third-party services. Each operates under its own privacy policy.
| Service | Purpose | What may be collected | Their policy |
|---|---|---|---|
| Open Food Facts | Nutritional data for food searches and barcode scans | The search query or barcode you submit; standard server logs (IP address, timestamp). ZiBa Entertainment does not retain this data. | Open Food Facts Privacy |
| Google AdMob (incl. Firebase / Google Mobile Ads SDK) | Displaying ads to free-tier users (interstitial after logging food, rewarded video before barcode scanner) | Advertising ID (GAID on Android, IDFA on iOS), IP address, device model, OS version, ad interaction signals. Premium subscribers see no ads. | Google Privacy Policy |
| Google Play Billing | Processing Premium subscriptions on Android | Transaction data handled entirely by Google Play. ZiBa Entertainment receives only a purchase token confirming the subscription — no payment details. | Google Play Terms |
| Apple In-App Purchase | Processing Premium subscriptions on iOS | Transaction data handled entirely by Apple. ZiBa Entertainment receives only a receipt confirming the subscription — no payment details. | Apple Privacy Policy |
4. How Data Is Used
ZiBa Entertainment uses data only for the following limited purposes:
- Food lookups: Your search query or barcode is sent to Open Food Facts solely to retrieve nutritional data and display it in the App.
- Displaying ads (free users): AdMob uses device identifiers to serve ads that may be personalised based on your advertising preferences.
- Processing subscriptions: We receive a purchase token from Google Play or Apple to activate Premium features on your device.
We do not sell, rent, or share your personal information with any third party for their own marketing purposes.
5. Advertising & Google AdMob
The free version of PlateSimple is supported by advertising served by Google AdMob. Two ad formats are used:
- Interstitial ads — shown occasionally after you log a food item.
- Rewarded video ads — optionally watched to unlock the barcode scanner without a Premium subscription.
AdMob may use your Advertising ID to show personalised ads. You can opt out at any time:
- Android: Settings → Privacy → Ads → Opt out of Ads Personalisation.
- iOS: Settings → Privacy & Security → Apple Advertising → Turn off Personalised Ads. For Google’s personalisation, visit adssettings.google.com.
Opting out reduces personalisation but does not remove ads from the free version. Subscribing to Premium removes all ads entirely.
Google AdMob is governed by Google’s Privacy Policy.
6. Premium Subscriptions
PlateSimple offers a Premium subscription that removes all ads and unlocks weekly nutrition insights. Subscriptions are billed by Google Play (Android) or the Apple App Store (iOS) on a monthly or yearly basis.
- Subscriptions auto-renew unless cancelled at least 24 hours before the end of the current billing period.
- You can cancel at any time in your Google Play account or Apple ID → Subscriptions settings.
- ZiBa Entertainment never receives, processes, or stores any payment card or billing information.
- Refund requests must be directed to Google Play or the Apple App Store.
7. App Permissions
| Permission | Why it’s needed |
|---|---|
| Camera | To scan food barcodes. The camera is activated only when you open the barcode scanner. No images are stored or transmitted. |
Notifications (POST_NOTIFICATIONS) |
To deliver optional daily meal reminders at times you choose in the App settings. You can disable these at any time in your device’s notification settings. |
| Internet | To query the Open Food Facts API for nutritional data, load ads (free users), and verify subscription status. |
PlateSimple does not request access to your contacts, location, microphone, health data, or any other sensitive system resources.
8. Data Retention & Deletion
Because all your food logs, goals, and settings live only on your device, you are in complete control:
- Delete individual log entries directly within the App.
- Clear all app data via your device’s Settings → Apps → PlateSimple → Clear Data.
- Uninstall the App to remove everything.
ZiBa Entertainment holds no copy of your data and therefore has nothing to delete on our end in response to an erasure request. The above actions fully satisfy such a request.
Data held by third-party services (AdMob, Open Food Facts) is subject to their own retention policies.
9. Children’s Privacy (COPPA)
PlateSimple is not directed at children under the age of 13. We do not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has been using PlateSimple, please contact us at info@zibaentertainment.com and we will assist appropriately.
In compliance with the Children’s Online Privacy Protection Act (COPPA), AdMob is configured to serve non-personalised ads in contexts where child-directed treatment may apply.
10. Your Rights Under GDPR (EU / EEA Users)
If you are in the EU or EEA, the General Data Protection Regulation (GDPR) grants you rights over your personal data. Because all your PlateSimple data is stored locally on your device, you have direct control over it already. Here is how each right applies:
| Right | How to exercise it with PlateSimple |
|---|---|
| Access | All your data is on your device and visible directly within the App at any time. |
| Erasure | Clear the App’s data in device settings or uninstall the App. This permanently removes all data ZiBa Entertainment is associated with. |
| Rectification | Edit or delete any food log or goal directly in the App. |
| Portability | Your data is stored in the App’s local storage on your device, accessible through your device’s file system. |
| Object to personalised advertising | Opt out through your device’s advertising settings (see Section 5) or subscribe to Premium to remove ads entirely. |
| Lodge a complaint | Contact the Dutch Data Protection Authority at autoriteitpersoonsgegevens.nl. |
To exercise any right or ask a question, email info@zibaentertainment.com. We respond within 30 days.
Legal basis for processing (GDPR Article 6): The transmission of food search queries to Open Food Facts is necessary to fulfil the core function you requested (contractual necessity, Art. 6(1)(b)). Receiving a subscription confirmation token is likewise based on contractual necessity. For AdMob personalised advertising, Google relies on consent as expressed through your device advertising preferences.
11. International Data Transfers
ZiBa Entertainment is based in the Netherlands (EU). Open Food Facts, Google AdMob, and the app store billing services may process data outside the EEA, including in the United States. Google and Apple rely on Standard Contractual Clauses (SCCs) and other approved mechanisms. Open Food Facts is a French non-profit; see their privacy policy for details on their data transfers.
12. Security
Because PlateSimple does not transmit your food logs or personal data to any server, the security of that information depends on your device. Your data lives in the App’s sandboxed local storage, inaccessible to other apps under normal conditions. We recommend keeping your device up to date and using a screen lock.
Queries to the Open Food Facts API are sent over an encrypted (HTTPS) connection.
13. Not Nutrition or Medical Advice
PlateSimple is a personal logging and tracking tool. Nutritional values are sourced from the Open Food Facts community database and may not always be complete or accurate. The App does not provide personalised nutrition or medical advice. For dietary guidance, consult a qualified dietitian or healthcare professional.
14. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Effective date” at the top of this page. The latest version will always be available at this URL and linked from the App’s store listings. Continued use of PlateSimple after any update constitutes acceptance of the revised policy.
15. Contact Us
Questions, concerns, or privacy requests? We’d love to hear from you:
- Email: info@zibaentertainment.com
- Developer: ZiBa Entertainment — Zico Bakker
- Location: Gouda, Netherlands
- Website: zibaentertainment.com
We aim to respond to all privacy-related enquiries within 30 days.